Press Release
Good evening, readers! I have three new press releases to share with you this week from OPI! Below is the first, there are two new Designer Series polishes being released early next month. I already have these in hand and can't wait to show you how pretty they are!
OPI Launches Two Designer Series
Nail Lacquers with
NEW Polished Quartz Formula
This fall,OPI introduces a new Polished Quartz formula with two new semi-precious stone-inspired hues – DS Tourmaline and DS Titanium– to the Designer Series by OPI collection. Each Designer Series Polished Quartz nail lacquer features a semi-matte finish with intense three-dimensional sparkle.
Designer Series by OPI offers a high-shine Top Coat and an assortment of 11 glistening shades, including the two new stunning additions: shimmery rose DS Tourmaline and glittery dark silver DS Titanium. DS Tourmaline and DS Titanium can be worn alone for a semi-matte look, or with DS Top Coat to give nails a high-shine finish.
“Jewelry has the power to transform a simple dress or tee shirt into a major fashion statement,” remarks Suzi Weiss-Fischmann, OPI Co-Founder & Brand Ambassador. “These two new Designer Series shades create the eye-catching look of semi-precious jewels on your nails. Inspired by polished quartz, DS Tourmaline and DS Titanium instantly add glamour, thanks to the highly-pigmented formula and intense diamond-dust sparkle.”
Designer Series by OPI nail lacquer shades each feature OPI’s exclusive ProWide™ Brush for the ultimate in application. DS Polished Quartz lacquers should be worn without Top Coat for a semi-matte finish. DS Tourmaline and DS Titanium will be available beginning September 3, 2014 at professional salons, including Beauty Brands, Chatters, Dillard’s, Regis, ULTA and ulta.com for $12.50 ($14.95 CAN) suggested retail for each nail lacquer.
For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter and Instagram @OPI_PRODUCTS and become a Facebook fan!
As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades. Each lacquer features OPI’s exclusive ProWide™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics.